Digital Signage Industry Overview

The global digital signage market size was estimated at USD 23.12 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.7% from 2022 to 2030. 

This market growth is accredited to the increasing demand for the digitized promotion of products and services to attract the attention of the target audience in an effective manner. Furthermore, the demand for 4K digitized sign displays with the embedded software and media player is rising as it offers customers an affordable Ultra HD digital signage solution, which is also expected to drive the demand. The evolution of innovative products, such as home monitoring systems, leak detector systems, and so on, along with complicated monetary products, such as forex cards, that need informative and succinct advertisement content are some of the factors that are predicted to drive the product demand.

Gather more insights about the market drivers, restrains and growth of the Global Digital Signage Market

Moreover, there is a rising demand for adopting advanced products that require digitized information management and guidance that can be accessed from remote locations. This is one of the key drivers anticipated to drive the global industry during the forecast period. Digitized signs offer the necessary quality information to a large number of viewers by utilizing large display screens across the location with a concentrated target audience. With digitized display technology, information is provided in a digitized format that includes motion and pictures to attract customers with more impact as compared to the traditional modes of reaching out to customers. In addition, the integration of biometric technology with modern digitized signs has developed products, such as track heat paths and gaze tracking.

Gaze tracking technology helps in locating the area, which is crowded with a greater number of consumers, thereby helping the companies to track the consumer behavior for effective marketing of products. Thus, the growing use of the aforementioned technology is expected to strengthen the demand in the next few years. Eventually, the growing awareness among the consumers regarding the drawbacks and complexity of traditional advertising, such as short-lived print marketing and so on, is instigating digitized advertisement adoption. Furthermore, display designers, researchers, and advertisement companies are spending more on the improvement of the product’s display technology.

All these factors are expected to catalyze the overall industry growth. With the advancement in display technologies, the evolution of LCD, LED, UHD, OLED, and Super AMOLED is further strengthening the industry growth. These technologies have led to the enhancement of the quality of advertisement content, thus creating a favorable impact on the target audience. The adoption of such technologies by digital poster providers is anticipated to boost the overall industry growth. However, factors, such as software & hardware compatibility, electrical interface, and connectivity, are some prevailing issues that may hinder the market growth. Moreover, the complex taxations levied upon the erection of digitized signs and screens, coupled with the regulatory processes, such as licensing, are projected to hamper the growth.

Browse through Grand View Research's Display Technologies Industry Research Reports.

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  • Industrial Display Market - The global industrial display market size was valued at USD 4.98 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 6.1% from 2022 to 2030. The rising penetration of multi-featured Human-Machine Interface (HMI) devices, increasing adoption of the Industrial Internet of Things (IIoT), and proliferation of smart industrial displays are some of the factors contributing to the market growth.

Digital Signage Market Segmentation

Grand View Research has segmented the global digital signage market on the basis of type, component, technology, location, content category, screen size, application, and region:

Digital Signage Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Video Walls
  • Video Screen
  • Transparent LED Screen
  • Digital Poster
  • Kiosks
  • Others

Digital Signage Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Hardware
  • Software
  • Service

Digital Signage Technology Outlook (Revenue, USD Million, 2017 - 2030)

  • LCD
  • LED
  • Projection

Digital Signage Location Outlook (Revenue, USD Million, 2017 - 2030)

  • In-store
  • Out-store

Digital Signage Content Category Outlook (Revenue, USD Million, 2017 - 2030)

  • Broadcast
    1. News
    2. Weather
    3. Sports
    4. Others
  • Non-Broadcast

Digital Signage Screen Size Outlook (Revenue, USD Million, 2017 - 2030)

  • Below 32 Inches
  • 32 to 52 Inches
  • More than 52 Inches

Digital Signage Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Retail
  • Hospitality
  • Entertainment
  • Stadiums & Playgrounds
  • Corporate
  • Banking
  • Healthcare
  • Education
  • Transportation

Digital Signage Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

Key Companies profiled:

Some prominent players in the global digital signage market include

  • ADFLOW Networks
  • BrightSign, LLC
  • Cisco Systems, Inc.
  • Intel Corp.
  • KeyWest Technology, Inc.
  • LG Electronics (LG Corp.)
  • Microsoft Corp.
  • NEC Display Solutions
  • Omnivex Corp.
  • Panasonic Corp.
  • Scala Digital Signage
  • Winmate Inc.

Order a free sample PDF of the Digital Signage Market Intelligence Study, published by Grand View Research. 

About Grand View Research

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